page builder in magento 2

Magento 2 and Adobe commerce Page Builder

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In the dynamic world of e-commerce, the ability to create captivating and unique web pages is essential for attracting and engaging customers. Magento, a leading e-commerce platform, introduces its revolutionary Page Builder tool, designed to empower businesses with the flexibility and creativity needed to craft stunning web pages without any coding knowledge. In this article, we will delve into the world of Magento Page Builder, exploring its features, benefits, and the impact it has on creating exceptional online shopping experiences.

Accessing Magento 2 Page Builder

Magento Page Builder is a powerful tool that empowers you to create captivating web pages without any coding expertise. Accessing and utilizing Page Builder within your Magento admin panel is a straightforward process. Here’s how you can access it.

  1. Log into Your Magento Admin Panel: Start by logging into your Magento admin panel using your admin credentials. This is the backend of your e-commerce store where you manage various aspects of your website.
  2. Navigate to the Content Management Section: Once logged in, navigate to the “Content Management” section. You can usually find this section in the main menu on the left-hand side of the admin panel.
  3. Click on “Pages” or “Blocks”: Depending on whether you want to create a full web page or a specific content block, click on either “Pages” or “Blocks.”
  4. Click on “Create New Page” or “Create New Block”: In the “Pages” or “Blocks” section, you will see a button that says “Create New Page” or “Create New Block.” Click on this button to initiate the process of creating a new page or block using Page Builder.
  5. Click on “Content” and “Edit with page builder”: Doing this will show you the page builder available for Adobe commerce and Magento. Design it according to your needs.
  6. Save Your Changes: Throughout the design process, make sure to save your changes regularly using the “Save” button to avoid losing your work.
  7. View Your Created Page: After publishing, you can view the newly created page on your front-end website. It’s now live and accessible to your website visitors.
magento 2 page builder

The Essence of Magento | Adobe commerce Page Builder

Magento Page Builder is a powerful visual content creation tool that simplifies the process of designing and customizing web pages. It is integrated directly into the Magento admin interface, providing merchants with an intuitive drag-and-drop interface to build pages using a variety of content elements. With Page Builder, store owners can create visually appealing pages that resonate with their brand identity and capture the attention of their target audience.

Key Features and Benefits

Intuitive Drag-and-Drop Interface

Page Builder eliminates the need for coding skills, allowing users to build pages effortlessly by dragging and dropping content elements onto the canvas. This empowers merchants and marketers to bring their creative visions to life without relying on developers.

Diverse Content Elements

Page Builder offers a wide range of content elements, including text, images, videos, buttons, sliders, and more. This diverse array of elements enables merchants to create engaging and interactive pages tailored to their specific goals.

Responsive Design

In the mobile-driven era, responsive design is crucial. Page Builder ensures that the pages you create are responsive, providing a seamless and optimized browsing experience across various devices.

Content Staging

With the Content Staging feature, merchants can schedule page updates, promotions, and changes in advance. This ensures that timely content is delivered to the audience, enhancing marketing strategies.

Customization Options

While Page Builder offers pre-designed content elements, it also allows customization, giving users the freedom to adjust colors, fonts, sizes, and spacing to match their brand aesthetics.

Instant Preview

The real-time preview feature enables users to visualize their changes instantly, eliminating the guesswork and enhancing the editing process.


Page Builder generates clean code, optimizing pages for search engines. This helps in maintaining a high SEO ranking, driving organic traffic to your store.

Impact on E-commerce

Magento Page Builder transforms the way e-commerce stores create and manage web pages. It empowers businesses to showcase products, run promotions, and tell their brand story in a visually compelling manner. The tool not only reduces the dependency on developers but also accelerates the time-to-market for new campaigns and products, enhancing overall operational efficiency.


Magento Page Builder is a game-changer in the e-commerce landscape, equipping merchants with the tools to craft visually stunning and engaging web pages effortlessly. With its user-friendly interface, diverse content elements, and responsive design capabilities, Page Builder opens doors to unparalleled creativity and customization. By leveraging this tool, businesses can create memorable online shopping experiences that captivate visitors and drive conversions, ultimately contributing to their long-term success in the competitive e-commerce arena.

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